Pura Launches Car Fragrance Diffuser

Smart fragrance company Pura has launched a new car fragrance diffuser bringing its advanced scent technology on the road with consumers.

 

Pura is aiming to transform traditional car air fresheners with a new compact and sleek smart device to eliminate bad odors with clean and natural scents. The car diffuser has magnetic capabilities so users can mount the device anywhere in their vehicle. The device features motion detection that powers on when movement is sensed, and powers off when no movement is detected. Like the company’s popular home plug-in diffuser, this model will also be Bluetooth-enabled, come with interchangeable fragrances and can connect to an accompanying app to control intensity.

 

“The Pura Car Diffuser is the future of car fresheners,” said Pura’s Product Manager of Internet of Things Auston Tesch said. “It combines technology with premium fragrance, bringing you a personalized experience every time you drive.”

To accompany the new car device, Pura will also be releasing its first set of clean, natural 30-day scent cartridges that are easy to switch out including the following scents:

 

Coastal Palm— Island state of mind with a tropical blend of ocean mist, plumeria and driftwood;

 

Cucumber & Mint— Herbs, lemon water, fresh lavender and cedar;

 

Fairway Morning— Morning dew, sandalwood and fresh-cut grass;

 

Ivory Woods— A cool, icy escape with rock springs and iced juniper balanced by white pine and luxe cashmere;

 

Linens & Surf— Jasmine, creamy coconut and splashes of refreshing sea spray;

 

Red Rock & Amber— Fragrant geranium and red rock minerals warmed by amber resin and grounding desert woods;

 

Teak & Leather— A salty sea breeze joins teakwood and blue leather;

 

White Tea No. 1— A high-end blend of bergamot, white tea and cashmere.

 

The car diffuser retails for $34.99, while each scent retails for $14.99. The collection will be sold on Pura.com, part of the Impact affiliate network.